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Zee Telugu has completed six
months.Topping Zee Telugu's strategy as the
channel driver is the interactive gameshow
Gold Rush, running Monday to Thursday from 9
pm to 10 pm. Anchored by popular Telugu
television personality Udayabhanu, the show
is targeted at housewives. The channel has
been using a locally created format and the
winners are awarded gold as the name
suggests.
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As per the Tam data offered by the channel,
Gold Rush has helped Zee Telugu to claim the
fourth place in the particular time band,
behind Gemini TV, ETV and Teja TV.
According to the Tam data provided for week
48, Zee Telugu has recorded a share of 1.24
per cent for weekdays while for weekends it
is 1.86 per cent. Quoting the Tam data, the
channel claims that its programme GRPs have
touched the 50 mark in week 49.
The show does not demand any great skills or talent, general awareness is
good enough for the participants to win Half
KG Gold. This show has simple tricky
questions and gambling rounds making the
show very interesting even for the viewers.
172 grams is the highest gold won by any
individual till now and Zee has given out up
to 3 kgs of gold in the first 40 episodes.
Every participant selected in this show go
back home with a delighted 2 grams (Minimum)
of gold sponsored by XXX Detergent Soap.
This show is being produced by Rythm Media
Works which directed and produced many
sensational events like the star crcket
(Twice) and annual Cine Maa Awards. Maa TV
got tremendous recognition with Star Cricket
and Zee Telugu is getting good response
through Gold Rush..
Udaya Bhanu is anchoring the show with an
entirely new look. People are even watching
the show for Udaya bhanu's sarees and
jewellery. Udaya Bhanu the queen of
Television masses has never had such a
classy look.
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